Posted 5 August 2015 by Lynda McDaniel – See full story on CW World
“Let me tell you a story.” That’s how the late Steve Jobs often started his presentations. He understood the power of story and used it to capture attention—even before he told the first story!
You know the power of stories too. Remember all those years ago when you gathered around a campfire or sat cross-legged at the library story hour? You were spellbound. Stories have that power over us—then and now. Ever since Zog and Grog shared saber-toothed tiger tales, we’ve shared stories. Today, though, technology has made it too easy to simply dump data. No wonder most of us suffer from TMI—too much information. Stories are the perfect antidote.
Stories captivate us, in part, because they take us out of our critical left brain so that we’re no longer on the sidelines listening—we’re there with the storyteller.
Why stories are powerful
Stories come in different shapes and sizes, from case studies and lengthy chronicles to similes and short anecdotes. Whatever form they take, stories captivate us, in part, because they take us out of our critical left brain so that we’re no longer on the sidelines listening—we’re there with the storyteller. Joshua Gowin, Ph.D., reports in a Psychology Today article titled “Why Sharing https://www.acheterviagrafr24.com/generique-viagra/ Stories Brings People Together” that “by simply telling a story, [we can] plant ideas, thoughts and emotions into the listeners’ brains.” As a result, we’re better able to illustrate ideas, make information more specific and meaningful, and guide our readers toward action…