By Selwyn Swe
Tools available free for IABC members
When you are at the helm of communications for a major project, it is easy to jump to conclusions. The stakeholder group who, at the time, appears to be the loudest party is perceived as the most import.
But are they?
This is where a solid, strategic plan comes into play. By having a strong stakeholder assessment and stakeholder management plan in place, you can determine which stakeholders require more of your attention at a specific point in time.
While all stakeholders are important, some are truly key to your success. To learn who you need to focus on first, you can use several tools to understand your stakeholders better. One tool in particular is the “Power Interest Matrix”. This tool helps you track:
- The power a stakeholder group has over your project
- The degree of interest this group has in the project
- The extent of change that this project has on the stakeholder group
The power interest matrix is one of many tools that are important in developing a successful stakeholder assessment. By evaluating the three areas above, you can quickly evaluate who you need to focus on first, and who you need to monitor and provide less active support to at this point in time.
A template for developing your power interest matrix is available for free for all IABC Tampa Bay members. If you https://www.acheterviagrafr24.com/viagra-pharmacie/ are a current member of the chapter, please use the Contact Us form or email email@example.com to request your interactive power interest matrix as a .xls spreadsheet.